Beauty & Fashion

Rianne van Rompaey Graff Spring 2024 Ad Campaign

One of the powers that be over at Graff sure do love themselves some Rianne van Rompaey. After all, the Dutch beauty has been the face of the London-based jeweler since late 2023. The partnership began when Rianne became the face of the Butterfly collection, followed by the Tilda’s Bow collection. Rianne was swiftly welcomed back with open arms to make an appearance alongside Huang Shixin for a glitzy and ultra-glamorous Holiday 2023 campaign installment. Now, with the unveiling of Graff’s latest which shines a spotlight upon the Galaxia collection, the industry fave is back and is reunited with photographer Mikael Jansson and stylist Emmanuelle Alt. Throughout the dynamic and high-glam campaign, Rianne “reflects a vision of glamour, fearlessness and feminine strength.”

Graff 'Galaxia' S/S 2024 : Rianne van Rompaey by Mikael Jansson

Read below the reactions of theFashionSpot’s forum members:

“I can imagine this campaign on some giant neon sign at the airport or in a mall. They will look stunning!” [Urban Stylin]

“Absolutely evocative ! Gorgeous imagery. Mastery of light and shadow.” [Nimsay]

“It’s wonderful! So wonderfully green. And the jewels are beautiful! Just ravishing!” Oh god! I need it!” [90sFan]

Also very much an admirer was vogue28: “Gorgeous campaign, which highlights the Graff jewelry to perfection. I love the green overload and how Alt’s styling allows the jewelry to shine throughout the whole entire campaign. I saw this featured inside Harrods magazine and it genuinely made me stop.”

“Tacky AF, just like almost every other campaign from this brand. However, Rianne looks gorgeous,” shared forum member Ihhbl.

FiLReD described the end result as “dated”.

“How is this dated?” Alquimista asked. “It has an epic, blockbuster film production value that feels totally current. It’s gorgeous.”

Graff 'Galaxia' S/S 2024 : Rianne van Rompaey by Mikael Jansson

See more of Rianne van Rompaey as the face of Graff’s Galaxia collection and join the conversation over on theFashionSpot forums, here.

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