Beauty & Fashion

Monday Musings on Personal Style and the Importance of B-Corps

The world looks bright and sunny from my spot on the couch today…just kidding; it’s gray and rainy. Cabin fever has set in pretty seriously while my husband and I continue to battle our latest case of COVID. Hopefully, we won’t kill each other before we can go out. Did I forget to mention that we returned from our cruise to our tiny apartment in Vancouver… rather than our normal-sized house in California? We’d still have cabin fever at home, but at least we wouldn’t be tripping over each other.

the last mrs parrish thriller book on a lap

I’m not usually into thrillers, but I could not put this book down. It has a twist in the middle that kept me interested…just when I was starting to think a YouTube video would be fun. I do have squirrel tendencies, especially when stuck at home.

I spent far too much time scrolling the internet and social media last week. I want all-new skincare…I actually ran out of several things, so I’m making do with hand lotion on my face. I hate all my clothes, and my towels suddenly feel like cardboard. I’ve also been deep-diving into how companies do business and what it means to be a B-Corp, which, BTW, I like and respect.

What is a B-Corp

You may wonder what a B-Corp is and why we should be shopping from them. My deeper dive taught me that A B-Corp, or Benefit Corporation, is a company that’s taken a hard look at the cutthroat corporate world and said, “We can do better.” They’re required to go through a rigorous certification process that assesses their commitment to social and environmental performance, accountability, and transparency.

They weave concerns like fair wages, community impact, and environmental sustainability into their very DNA. They show that you can turn a profit without sacrificing worker rights or the planet’s health. Eileen Fisher is a certified B-Corp, as is Frank & Eileen, Athleta, Sunday Riley, and a host of others, which I’ll be exploring further. Do clothes from a certified B-Corp brand cost more? They often do, but remember, it ensures that the garment worker who made it was paid a living wage.

Personal Style

A funny thing happened a few years ago. I stopped purchasing any clothes for my wardrobe that I couldn’t link for you. Some readers get really annoyed when I wear things I can’t supply the shopping links for. The upshot is that my style has taken a hit, and I’m missing some of the joy of fashion. I’m not alone in this because several of my blogger friends only buy what they can link too.

My style used to be an eclectic mix of pieces I picked up in fun boutiques, my travels, and have owned for decades. Most brands aimed at mid-life women do not speak to my taste, so I seldom wear them. When we were in Helsinki, my daughter had a blast trying on and purchasing a few unique pieces from up-and-coming small designers. I bought nothing because I couldn’t link to it. She thought I was crazy, and in retrospect, I agree with her.

Because here’s the thing: once my clothes are sold out, I can’t link to them anymore, which then reduces their value in my wardrobe. Since personal style is an expression of ourselves, it is unique to each woman. I don’t expect all of you would dress the way I do. In fact, I share tons of fashion here that many of you wouldn’t wear. My goal is to share style and fashion for many tastes and budgets and to show you how things can be styled to look modern. I will continue to share my real-life outfits but don’t shoot me if I can’t link everything.

What are your thoughts on supporting brands that are B-Corp and ensuring a living wage for their workers while helping reduce the impact on our planet?

Thanks for reading, and I’ll see you back here tomorrow.

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