Beauty & Fashion

Marc Jacobs Spring 2024 Ad Campaign

Marc Jacobs has depended upon Juergen Teller a great deal to capture his vision for his eponymous fashion label. You might not even need reminding of the instantly-iconic Spring 2008 campaign with Victoria Beckham. To celebrate 40 years in the biz, Jacobs reunites with Teller for his celebratory Spring 2024 and ushers in a handful of his muses from past and present for the occasion. FKA Twigs, Dakota Fanning, Cindy Sherman, Lila Moss, Lil Uzi Vert and Bladee assemble in front of the Marc Jacobs offices in New York, each toting a selection of the American designer’s signature handbags (including the The Sack Bag, The Tote Bag and The Snapshot) – complete with even Jacobs and Teller making appearances themselves.

Marc Jacobs S/S 2024 by Juergen Teller

Read below the reactions of theFashionSpot’s forum members:

“I will never understand the appeal of FKA Twigs – or this campaign. Everything sucks now,” critiqued lookatme.

“Terrible and unappealing,” said a less than impressed Lax89.

Thefrenchy was also left seriously underwhelmed, expressing: “I’m sorry but this is just lazy and lame.”

“This is horrendous – from the casting to the pedestrian photography. What’s there to strive toward here? So lank, lifeless and downright depressing. To think this is essentially a 40th anniversary campaign is beyond me,” voiced an unforgiving vogue28.

“Art direction-wise, I get what they were trying to pull off here. Unfortunately, it just ended up looking so cheap,” sighed notfatgoddess.

“Marc always has a good cast of people that I enjoy immensely, like Sofia [Coppola] and Cindy Sherman, but I always struggle to see the appeal of the brand. It was luxe before, but maybe within the past decade or so, it feels more inessential,” voiced forum member dontbeadrag.

Marc Jacobs S/S 2024 by Juergen Teller

See more from Marc Jacobs’ Spring 2024 advertising campaign and join the conversation, here.

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